Key Responsibilities

• Develop and execute a social media content strategy aligned with brand and business goals
• Create, schedule, and publish content across platforms such as Facebook, Instagram, TikTok, Pinterest and other content distribution platforms.
• Manage social media activities including posts, stories, reels, and short-form videos
• Engage with followers by responding to comments, messages, and mentions in a timely manner
• Monitor social media trends, platform updates, and competitor activity
• Collaborate with PPC, Email, and Platform teams to support campaigns and promotions
• Manage influencer collaborations and social media partnerships
• Track and analyze performance metrics such as reach, engagement, and follower growth
• Prepare regular performance reports and insights
• Ensure brand voice, visual identity, and messaging consistency across all platforms

Requirements

• Proven experience of 1-2 years in Social Media Management
• Have knowledege of content creation tools like Canva
• Strong understanding of major social media platforms and content formats
• Experience with social media scheduling and analytics tools
• Basic knowledge of paid social campaigns and influencer marketing
• Strong communication, creativity, and storytelling skills
• Ability to analyze performance data and optimize content strategy
• Excellent time management and coordination skills