Key Responsibilities

• Develop, implement, and manage comprehensive SEO strategies (on-page, off-page, and technical SEO).
• Conduct keyword research and analysis to guide content teams and marketing efforts.
• Optimize website content, landing pages, and blog articles for search engines.
• Perform regular technical SEO audits and implement fixes (e.g., site speed, mobile usability, indexing issues).
• Build and execute link-building strategies to enhance domain authority.
• Monitor, analyze, and report on SEO performance metrics using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
• Stay up to date with the latest SEO trends, algorithm updates, and best practices.
• Collaborate with developers, designers, and content creators to ensure SEO best practices are properly implemented.
• Identify opportunities for growth in organic search traffic and recommend improvements.
• Analyze competitors and adjust strategies accordingly.
   

Requirements

• Proven experience as an SEO Expert, SEO Specialist, or similar role.
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Hands-on experience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, etc.
• Strong understanding of technical SEO (site architecture, schema markup, canonical tags, robots.txt, XML sitemaps).
• Experience with content management systems (e.g., WordPress, Shopify, Magento).
• Ability to perform competitive analysis and create actionable strategies.
• Excellent analytical, problem-solving, and communication skills.
• Knowledge of HTML/CSS and basic web development concepts is a plus.
• Familiarity with other digital marketing channels (PPC, social media, email marketing) is a bonus.