Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), and other digital platforms
• Monitor ROAS, CAC, and conversion rates
• Design and execute campaigns for B2B and B2C business models
• Manage lead generation campaigns including funnels, landing pages, forms, and offers
• Develop and execute email marketing campaigns such as newsletters, promotions, abandoned cart, and re-engagement flows
• Segment audiences and personalize campaigns based on customer behavior and lifecycle stage
• Monitor campaign performance and optimize for conversions, ROAS, and CPA
• Conduct A/B testing on ad creatives, audiences, and email content
• Track and report performance metrics and insights
• Collaborate with platform and growth teams to align campaigns with business objectives

Requirements

• Proven experience of 2-3 years in PPC advertising and email marketing
• Strong understanding of lead generation and customer retention strategies
• Hands-on experience with Google Ads, Meta Ads, and email marketing tools
• Knowledge of analytics and conversion tracking
• Strong analytical, communication, and optimization skills
• Experience in funnel building & conversion optimization
• Data-driven mindset with strong analytical skills