Develop and execute comprehensive marketing strategies to promote the institution’s programs and offerings.
Conduct market research to identify trends, competitor activities, and opportunities for growth.
Collaborate with internal teams to create marketing materials, including brochures, flyers, advertisements, and digital content.
Manage digital marketing channels, including social media platforms, email campaigns, and the institution’s website, to engage with prospective students and generate leads.
Organize and participate in promotional events, such as open houses, career fairs, and community outreach programs, to showcase the institution and attract potential students.
Build and maintain relationships with educational consultants, schools, and other stakeholders to generate referrals and partnerships.
Job Specification
Strong understanding of marketing principles, strategies, and techniques.
Excellent written and verbal communication skills, with the ability to effectively articulate the institution’s value proposition to diverse audiences.
Proficiency in digital marketing tools and platforms, including social media management, email marketing, and web analytics.