Key Responsibilities

Digital Marketing Strategy

• Develop and implement digital marketing strategies aligned with business goals.

• Plan campaigns to promote healthcare staffing and NDIS-related services.

Social Media Marketing

• Manage and grow company presence on platforms such as LinkedIn, Facebook, Instagram, and Google Business Profile.

• Create engaging content targeting healthcare professionals and NDIS service providers.

Lead Generation

• Generate qualified leads through digital marketing campaigns.

• Manage paid advertising campaigns on Google Ads and Meta Ads (Facebook/Instagram).

Search Engine Optimization (SEO)

• Improve website visibility through SEO strategies.

• Optimize website content and landing pages for search engines.

Content Marketing

• Create marketing materials including blogs, newsletters, landing pages, and promotional campaigns.

• Develop healthcare and NDIS-focused content to attract the target audience.

Email Marketing

• Manage email marketing campaigns for lead nurturing and client engagement.

• Maintain CRM database and customer communication workflows.

Analytics and Reporting

• Monitor campaign performance using tools like Google Analytics, Meta Business Suite, and marketing dashboards.

• Provide weekly and monthly reports on marketing performance and ROI.

Website Management

• Manage and update company website content.

• Coordinate with designers and developers for website improvements.

Job Specification (JS)

Educational Qualification

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field.

Experience

• Minimum 3 years of digital marketing experience.

• Preferred experience working with an Australian company.

• Experience with NDIS-related businesses or healthcare industry is highly preferred.

Technical Skills

Candidates should have strong experience with:

• Social Media Marketing

• Google Ads & Meta Ads

• SEO and SEM

• Content Marketing

• Email Marketing

• Marketing Automation Tools

• Google Analytics

• CRM systems