Social Media Campaign Management:

• Develop, schedule, and manage campaigns across Instagram, Facebook, TikTok, LinkedIn, and X.

• Create engaging posts, stories, and reels aligned with brand goals.

SEO & Content:

• Implement and maintain SEO best practices for all digital content.

• Conduct keyword research and content optimization.

Paid Advertising (PPC):

• Manage and execute paid ads (Google Ads, Meta Ads, TikTok Ads, etc.).

• Conduct A/B testing on ads and landing pages.

• Implement retargeting/remarketing strategies.

Analytics & Performance:

• Monitor ad performance and analytics (CPA, ROAS, CTR).

• Analyze data to improve engagement and ROI.

• Prepare and present performance reports.

Education: Bachelor’s degree in Marketing or related field.

Experience: Proven experience in digital marketing, social media management, and paid advertising.

Technical Tools Proficiency:

• Expertise in Google Ads, Meta Ads Manager, and social media scheduling tools.

• Strong knowledge of SEO tools (e.g., SEMrush, Google Analytics).

Core Competencies:

• Strong analytical and data interpretation skills.

• Excellent copywriting and visual content creation ability.

• Proactive, results-driven, and highly organized.