We are seeking a dynamic and results-driven Digital Marketing Executive to manage and scale our product-based wholesale website catering to the USA market. The ideal candidate should have prior experience in digital marketing for product-based businesses and a strong understanding of consumer behavior in the United States. You will be responsible for implementing marketing strategies to boost visibility, drive traffic, and increase conversions across multiple digital platforms.
Key Responsibilities:

• Develop and execute digital marketing campaigns tailored to the USA wholesale market.
• Manage and update content, product listings, and SEO for the wholesale website and ecommerce platforms.
• Optimize website performance, user experience and conversion rates (CRO).
• Run paid advertising campaigns (Google Ads, Meta, etc.) targeting relevant B2B audiences.
• Track KPIs and use analytics tools to report on performance and ROI.
• Conduct market research on U.S. wholesale and consumer trends and competitors.
• Manage email marketing campaigns, newsletters, and promotional content.
• Stay updated on the latest digital marketing trends and platform changes relevant to the USA market.

Key Requirements:

• 2+ years of experience in digital marketing with a focus on product-based websites.
• Experience in handling wholesale or e-commerce platforms targeting USA customers.
• Proficient in tools like Google Ads, Meta Ads, Google Analytics, SEO tools (Ahrefs, SEMrush, etc.).
• Understanding of B2B consumer behavior in the U.S. wholesale sector.
• Experience with Shopify platform is a plus.
• Excellent communication and copywriting skills.