Key Responsibilities

1. Content Creation

• Capture high-quality photos and videos using mobile devices.

• Style jewelry, set up lighting, and direct mini-shoots.

• Conceptualize and produce engaging Reels and TikToks aligned with trends and brand tone.

• Maintain consistent luxury aesthetics across all content.

2. Editing & Design

• Edit videos using CapCut/InShot (transitions, audio syncing, color grading).

• Design static creatives using Canva.

• Plan and curate Instagram feed layouts for cohesive visual flow.

• Ensure strict adherence to brand guidelines (fonts, colors, logos).

3. Copywriting & Strategy

• Write compelling, grammatically strong English captions.

• Apply social SEO techniques (hashtags, keywords, alt text).

• Research trends in luxury/fashion content and adapt them creatively for the brand.

4. Collaboration & Growth

• Coordinate with marketing and sales teams for campaigns and product launches.

• Stay updated with evolving digital trends, tools, and platform algorithms.

Job Specification (JS)

Education & Experience

• 1–2 years of experience in social media content creation.

• Portfolio or active social media handle is mandatory.

• Background in Marketing, Arts, Fashion, or related field preferred.

• Social media or digital marketing certifications are an advantage.

Technical Skills

• Strong command of Instagram and TikTok native tools.

• Proficient in CapCut/InShot and Canva.

• Basic understanding of lighting, styling, and mobile videography.