Brand Development Manager
4139 views | Apply Before: 2023-09-30
Job Summary
No. of Vacancy
1
Job Type
Full Time
Offered Salary
NPR 120000 - 130000 Monthly
Gender
Any
Career Level
Senior Level
Category
N/A
Experience
7 years of related experience
Preferred Education
Bachelor Degree
Location
Naxal, Kathmandu
Apply Before
2023-09-30
Job Description
  • Should be the brand champion and expert while ensuring brand integrity in all respects
  • Plans, implements, and executes successful consumer marketing programs (including brand strategic planning, market positioning, pricing, promotion, and advertising).
  • Contributes to annual brand planning process.
  • Sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines and ensures timely completion of all deliverables.
  • Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles.
  • Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
  • Collaborates with sales and trade marketing teams for specific strategies for consumers and
  • trade channels.
  • Represents the company and provides support as needed at various trade shows and conventions.
  • Plans and executes events and promotions within fan communities.
  • Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs.
  • Performs other duties as necessary to support the objectives of division and company.
  • Develop and execute branding campaigns aimed at communicating our brand message 
  • Communicate our brand personality internally and align company around foundational ideas
  • Media planning and execution
  • Analyze brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Align the company around the brand’s direction, choices and tactics
Job Specification
  • Bachelor’s degree in marketing or related field
  • 7 years  of experience in Brand and Marketing
  • General brand management experience
  • Strong proficiency in Microsoft Excel/Power Point/Word
  • Visits dealers and market from time to time
Vishal Group (Sister Concern Company)

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