Key Responsibilities

1. Social Media Management

• Manage all company social media platforms (Facebook, Instagram, TikTok, YouTube, etc.).

• Create, design, and publish posts, reels, short videos, and TikTok content.

• Capture photos and videos for marketing and promotional use.

• Monitor engagement, run campaigns, and prepare social media performance reports.

2. Advertising & Promotion

• Coordinate with advertising agencies for planning and execution of campaigns.

• Monitor ad performance, maintain tracking records, and support campaign optimization.

• Assist in branding activities such as banners, videos, digital ads, and promotional creatives.

3. Vehicle & Market Data Management

• Maintain records of vehicle details, deliveries, and customer information.

• Update marketing tracking sheets, sales pipelines, and related databases.

• Prepare inventory-based marketing reports and dashboards.

4. Event, Sponsorship & Dealer Coordination

• Assist in planning, coordination, and execution of events.

• Manage sponsorship activities and ensure proper branding execution.

• Coordinate with dealers and service centers for marketing activities.

• Support outlets and partners with promotional materials and branding requirements.

5. Competitor & Market Analysis

• Conduct competitor research and prepare insight reports.

• Track industry trends, pricing strategies, offers, and digital marketing activities.

6. Marketing Communication & Branding

• Assist in designing visiting cards, digital creatives, branding materials, and promotional items.

• Coordinate printing, production, and timely delivery of marketing materials.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• Basic understanding of digital marketing and social media trends.

• Knowledge of TikTok, Reels, and short-form video content.

• Basic photography and videography skills (preferred).

• Basic design skills (Canva required; Photoshop is an advantage).

• Good communication, coordination, and reporting skills.

Required Skills

• Creative thinking and content creation (ideas, captions, storytelling).

• Strong coordination skills for events, dealers, agencies, and service centers.

• Proficiency in MS Office and social media platforms.

• Ability to multitask, manage deadlines, and maintain organized records.

• Proactive attitude with willingness to travel for events and dealer branding when needed.